08 Feb Logo Design: Creating The Perfect Logo
Logo design is a densely layered art form, and requires more than just a good working knowledge of Adobe Illustrator.
Never underestimate the power of a good logo. Your logo can be the difference between someone subconsciously storing your business away or forgetting it altogether.
Beware Of Colours
The most important thing to consider when creating a logo is what kind of identity or message your brand or business is trying to put across. The colours you choose will play a huge part in that – see our recent post on the subject.
You should be aware of the psychological message that your colours are putting across. For example, did you know that orange has been found to provoke aggression?
If you are a tech start-up company, perhaps you will gravitate towards a more witty and light-hearted aesthetic, making use of softer edges and more comforting hues.
Think About Format
These days, your logo needs to look good both as an icon on a webpage and on the side of a building, so it is integral to create a responsive logo that can work in several different sizes and environments.
Keep It Simple
My mantra when it comes to logo design is ‘less is more.’ Generally, your logo should be memorable enough for someone to draw it on a piece of paper from memory.
A complex logo may simply be too much to take in. Remember, the simpler your logo the easier it will be to remember. A simple logo will also be much easier to transform into several different formats.
Try It Yourself
If you need some inspiration, try using a free online logo design tool. I usually recommend Logomakr.com – it is a great way to experiment with different shapes, graphics and text to create a starting point for your logo.
Below are some of my favourite recent logos. Feel free to suggest your favourite logos in the comments section!